Alt Auth vs Auth0
The Auth0 alternative for a branded login you can set up in an afternoon
Alt Auth is an Auth0 alternative for teams that want a hosted, fully branded login page and a simple user dashboard — without a large identity platform to configure. Your users sign in on a page with your logo and colours, and your app receives a signed token back.
Updated · By the Alt Auth team · Auth0 facts checked against Auth0’s own pages in October 2026
Is Alt Auth a good Auth0 alternative?
Alt Auth is a hosted, white-label login service with EU data hosting and simple monthly pricing. Choose it over Auth0 when you want a branded login live in an afternoon; stay on Auth0 if you need SAML single sign-on or a 25,000-user free tier today.
Choose Alt Auth if
- You want a hosted login page in your own brand
- You want 10,000 active users included for $29 a month
- You want user data hosted in the EU
- Your team wants a simple dashboard, not an identity platform
Why teams look for a Auth0 alternative
Lots of users included on the first paid plan
At the time of writing, Auth0’s B2C Essentials plan starts at $35 a month for 500 monthly active users. Alt Auth Starter is $29 a month with 10,000 active users included.
A login that looks like your product
Logo and colours from Starter, full control of fonts, buttons and backgrounds on Growth, your own domain from Growth, and no Alt Auth name at all on Enterprise.
A dashboard your whole team can use
See who signed up and from where, block or invite users in one click, and get failed-login alerts — without writing rules or code.
Alt Auth vs Auth0 at a glance
Auth0 details are taken from Auth0’s own pricing and documentation pages at the time of writing (October 2026); prices change, so check the sources below before deciding. “Not confirmed” means we could not verify it on an official page.
| Alt Auth | Auth0 | |
|---|---|---|
| Pricing model | Monthly base fee with active users included, then a fixed price per extra active user | Per monthly active user (MAU), in tiers |
| Free tier | Hobby: free up to 1,000 monthly active users, 1 app, no card | Up to 25,000 MAU |
| First paid plan | Starter: $29/month with 10,000 active users, then $0.015 each | B2C Essentials from $35/month for 500 MAU |
| Hosted or self-hosted | Fully hosted — nothing to run or patch | Hosted service |
| Branding and white-label | Hosted login with your logo and colours from Starter, full styling on Growth, no Alt Auth name on Enterprise | Configurable login on every plan; signup and login customization from Essentials |
| Login on your own domain | From Growth ($99/month) | 1 on Free (card on file for verification); included from Essentials |
| Social sign-in | Google on every plan, Facebook from Growth; Apple and Microsoft coming soon | Unlimited social connections on every plan |
| Two-step verification (MFA) | From Starter | Enterprise MFA factors from B2C Essentials |
| Enterprise SSO (SAML) | Coming soon on Business (1 connection included) | B2C: 1 enterprise connection on Free; B2B plans include more |
| EU data hosting | Yes — database in AWS Frankfurt, API in AWS Stockholm | Yes — choose an EU region when you create the tenant |
| Moving users in | CSV user import from Starter; imported users set a new password by email | User import on every plan; hashed passwords from supported algorithms |
When Auth0 is the better choice
We would rather you pick the right tool than the wrong one. Stay with Auth0 if:
- You need a large free tier: Auth0’s free plan covers up to 25,000 monthly active users; Alt Auth Hobby covers 1,000.
- You need company single sign-on (SAML) today — on Alt Auth it is still coming soon.
- You need Apple or Microsoft sign-in right now, or data hosted outside the EU (Auth0 offers several regions).
- You want to import existing password hashes so nobody has to set a new password.
Migrating from Auth0 to Alt Auth
- 1
Export your users from Auth0 (email, name and sign-up date are enough).
- 2
Create a free Alt Auth project, add your logo and colours, and turn on the sign-in methods you use today (Google on every plan, Facebook from Growth).
- 3
Point your app’s “Sign in” button at your Alt Auth login page and verify the signed token it returns — usually an afternoon of developer work.
- 4
Import your users from a CSV file (from Starter). Password hashes are not imported: people set a new password through a reset email, or simply continue with Google.
- 5
Run both side by side for a while, then switch the old provider off once everyone has signed in.
Planning the cut-over? How to migrate off Auth0 without downtime.
Is Alt Auth a good Auth0 alternative?
For teams that want a hosted, branded login and a simple user dashboard, yes: Starter is $29 a month with 10,000 active users included, data is hosted in the EU, and setup takes an afternoon. If you need SAML single sign-on today, Auth0 is the better fit for now.
Can I move my users from Auth0 to Alt Auth?
Yes. Export them from Auth0 and import the CSV into Alt Auth (from Starter). Password hashes are not imported, so people set a new password through a reset email or continue with Google.
How does Alt Auth pricing compare with Auth0?
Alt Auth charges a monthly base fee with active users included — $29 for 10,000 on Starter — then a fixed price per extra user. At the time of writing Auth0 B2C Essentials starts at $35 a month for 500 active users, with a larger free tier of 25,000.
Sources
Auth0 facts on this page come from these official pages, checked in October 2026.
Try Alt Auth as your Auth0 alternative
Free up to 1,000 users a month. No card needed. Sign in with Google from day one.