Writing

Guides on modern authentication

Comparisons, security practice and engineering notes on white-label login and keeping user data safe.

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LatestComparisons

Alt Auth vs Auth0: An Honest Comparison for 2026

Auth0 is the enterprise heavyweight; Alt Auth is a branded, EU-hosted login you can set up in a day. Here is how they really compare on price, features and fit — including where Auth0 is the better choice.

8 min read

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Comparisons

Alt Auth vs Clerk: Which Login Should You Ship?

Clerk is built around drop-in React components; Alt Auth is a hosted, fully branded login that works with any stack. A fair head-to-head on price, branding, features and where each one wins.

7 min read

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Comparisons

The Best Kinde Alternatives in 2026

Kinde packs a lot into a generous free plan. If it is not the right fit, here are five alternatives worth a look in 2026 — what each does best, and what each costs at the time of writing.

7 min read

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Comparisons

The Best Firebase Authentication Alternatives in 2026

Firebase Authentication is a fast, free way to start. When you want a branded login, EU data hosting or less Google lock-in, these are the alternatives to consider in 2026.

7 min read

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Comparisons

The Best Supabase Auth Alternatives in 2026

Supabase Auth is excellent inside the Supabase stack. If you need auth that stands on its own, carries your brand or keeps data in the EU, here are five alternatives — with prices at the time of writing.

7 min read

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Comparisons

Alt Auth vs Better Auth: Hosted Login or Self-Hosted Library?

Better Auth is an open-source TypeScript framework you run inside your app; Alt Auth is a hosted, branded login service. They solve the same problem in opposite ways — here is how to pick.

7 min read

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Comparisons

Top 5 Auth0 Alternatives in 2026

Auth0 is powerful, but its pricing and complexity push many teams to look elsewhere. Here are the five best alternatives in 2026 — ranked, with Alt Auth at the top.

8 min read

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Comparisons

The Best Auth Solution for AI Startups in 2026

AI startups move fast and live or die on their core product — not on rebuilding login. Here is why Alt Auth is the auth layer to reach for, and how it goes live in an afternoon.

6 min read

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Comparisons

5 Best Alternatives to Clerk in 2026

Clerk’s component model is slick — until you need a login that is fully yours. Here are the five best Clerk alternatives in 2026, led by Alt Auth.

7 min read

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Comparisons

The Most Customizable Authentication Solutions in 2026

If you care how login looks and feels, not every auth provider is created equal. We compared three of the most customizable options in 2026 — and one lets you control everything.

6 min read

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Design & branding

Designing Login Pages People Actually Finish

The sign-in screen is the highest-traffic page in most products and the least designed. Six changes that reliably reduce drop-off.

6 min read

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Engineering

Migrating Off Auth0 Without Logging Everyone Out

A staged migration plan that moves users across without a forced password reset and without a maintenance window.

8 min read

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Engineering

Multi-Tenant Authentication Without the Footguns

One user, several organizations, different roles in each. The data model that keeps this simple — and the shortcuts that quietly break it.

7 min read

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Security

How Long Should a Session Last?

Token lifetime is a security decision disguised as a config value. How to pick one without either annoying users or leaving the door open.

6 min read

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Security

When Your First Enterprise Customer Asks for SSO

SAML is not a feature you add in a sprint. What it actually involves, and how to tell whether you need it yet.

7 min read

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Security

Multi-Factor Auth That Users Don’t Hate

MFA adoption fails on friction, not on technology. Where to put the prompt, when to skip it, and what to do about lost devices.

5 min read

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Privacy

A GDPR Checklist for the Auth Layer

Login systems collect more personal data than teams realise. The obligations that actually apply, in plain language.

6 min read

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Design & branding

Magic Links vs Passwords: An Honest Comparison

Passwordless is not automatically better. Where magic links genuinely win, and the three cases where they make things worse.

6 min read

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Engineering

OAuth, Explained for People Who Have to Ship It

Not a spec walkthrough. What the flow actually does, which parts you can safely ignore, and where teams get it wrong.

7 min read

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Design & branding

Why Your Login Page Should Not Carry Someone Else’s Name

The case for white-label authentication — made from trust, conversion and control rather than from aesthetics.

6 min read

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Security

Storing Passwords Properly: Why Argon2

Hashing is not encryption, MD5 has been unacceptable for two decades, and the parameters matter more than the algorithm.

6 min read

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Comparisons

Build vs Buy: The Real Cost of Rolling Your Own Auth

Login takes a week. Everything around login takes a year. An honest inventory before you decide.

7 min read

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From WNC

Company news from the team that builds Alt Auth.

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